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Website SEO Service

The SEO Audit

A page-by-page review of your website, checked the way a search engine reads it. That now includes how you show up in AI answers and AI-driven search, what people are calling AEO and GEO, which is really just SEO done well. I find the technical and on-page issues holding your site back, then hand you a plan ranked by what to fix first.

Nerd Note: Great content does nothing if it is not dialed in for search. I go through your site the way Google does, page by page, and tell you exactly what is helping your rankings and what is quietly holding them back.
From $97 USD · Three packages, from a report to done-for-you
See the Packages

Rank higher.

If your website is not ranking where it should be, there is always a reason. An SEO audit uncovers the technical, structural, and content issues that keep your site from reaching its full search potential. I look at how search engines crawl and index your pages, how your site is built and linked together, and how each page performs on speed, Core Web Vitals, and mobile.

Beyond the technical side, I look at your content depth, your headings, and whether each page matches what a searcher is actually looking for. I check your structured data, your canonical signals, and your on-page setup so that search engines understand your most important pages. You walk away with a prioritized action plan focused on real ranking improvements, not guesswork and not a generic checklist.

The four pillars of the audit.

To read your site's health properly, I work through four core areas. Together they show what is helping your rankings, what is hurting them, and where to start.

1. Indexation

Can search engines discover, crawl, and index your pages? I confirm no important pages are blocked in your robots.txt, that your sitemap is in place and working, and I check crawl and index status in Google Search Console.

2. Content

Is your content clear, relevant, and well structured? I review meta titles and descriptions, heading hierarchy, image alt text, and internal linking, and I confirm each page is set up to match what your searcher is looking for.

3. Technical Health

I evaluate your site architecture, page speed, mobile responsiveness, and Core Web Vitals like Largest Contentful Paint. I flag redirect chains, broken links, canonical issues, and schema markup problems.

4. Structure & Authority Signals

I look at how your pages connect through internal links and navigation, which pages carry the most weight, and whether your most important pages are positioned to compete. Clear structure helps both search engines and the people using your site.

Choose Your Package

Pick how far you want me to take it.

Every package starts with the same thorough audit of your site. From there, you decide whether you want the report, the full plan, or for me to make the fixes for you.

Basic
$97
2 business day return

A thorough audit and a clear report with your next steps, ready to hand to yourself or your web designer.

Full on-page audit: SEO hierarchy, meta titles, meta descriptions, alt text, internal linking
Technical review: crawl and index check in Google Search Console, sitemap, robots.txt, canonical tags
Core Web Vitals, page speed, and mobile check
Written report with prioritized next steps
No keyword research
Get My Audit
Most Popular
Standard
$297
The full picture, with a plan

Everything in the audit, plus the keyword research and the step-by-step plan to put it all into action.

Everything in Basic
Keyword research for your pages
Detailed, prioritized action plan
A clean, search-ready sitemap
A configured robots.txt
Get My Plan
Premium
$597
I make the fixes for you

The whole thing, handled. You get the audit and the plan, and then I go in and do the work so you do not have to.

Everything in Standard
Keyword research included
I implement the fixes on your site for you
Sitemap and robots.txt set up and in place
Have Me Do It

Not sure which one fits your site? Book a quick call and I will point you to the right package.

Is This Right for You?

The SEO Audit is a good fit if you…

Have a website that is not ranking where you think it should and you cannot pin down why

Have put real work into your content but are not sure it is set up correctly for search

Want a clear, prioritized list of fixes you can hand to yourself or your web designer

Are about to invest in content or ads and want the foundation solid first

Would rather know exactly what is wrong than keep changing things on a hunch

Want a one-time project, not an ongoing retainer, to get your site search-ready

Probably Not for You If…

You do not have a website yet. SEO comes after the site is built and live.

You want a full audit of your whole content ecosystem, not just your website. The Content Marketing Audit is the better fit.

You are looking for guaranteed first-page rankings. No honest SEO can promise that, and I will not either.

How It Works

From purchase to a clear plan, in days.

Dana Skalin, SEO and content marketing strategist
1

Purchase and Access

Choose your package, then fill out a short intake form with your website and the access I need, including Google Search Console. It takes about 10 minutes.

2

I Audit Every Page

I go through your site page by page, checking SEO hierarchy, meta titles and descriptions, alt text, and internal links, then the technical layer: crawl and index status in Google Search Console, sitemap, robots.txt, canonical tags, and Core Web Vitals.

3

Report and Plan

You get a written report and a prioritized plan of what to fix first. With Standard, that includes keyword research, a sitemap, and a configured robots.txt. The basic report lands within 2 business days.

4

You Fix It, or I Do

Hand the plan to yourself or your web designer, or choose Premium and I make the fixes on your site for you. Either way, every change is based on what the audit found, not on a hunch.

Find out what is holding your site back.

Pick the package that fits where you are. Every one starts with the same thorough audit of your website, and ends with a clear plan of what to do next.

See the Packages Book a Call

Starts at $97. From a report you act on yourself, to done-for-you.

Questions

The answers before you buy.

What is an SEO audit, exactly? +

It is a full evaluation of how your website performs in search. I go through your site page by page and check the on-page and technical elements that decide whether search engines can find, understand, and rank your pages. You get a report that names the issues and a plan ranked by what to fix first.

But I already paid someone to build my website. Isn't my SEO already handled? +

Not always, and this one catches a lot of people off guard. Plenty of web designers focus on the pretty: the layout, the colors, the fonts. Pretty matters, but pretty does not get you ranked on Google or recommended by AI. SEO is a separate layer, and it is often the piece that gets skipped. This audit checks whether it was actually done on your site, and shows you exactly what is missing.

What is the difference between the three packages? +

All three include the same thorough audit. Basic ($97) gives you the audit and a written report with your next steps, returned in 2 business days, with no keyword research. Standard ($297) adds keyword research, a detailed action plan, a clean sitemap, and a configured robots.txt. Premium ($597) includes all of that, and then I make the fixes on your site for you.

How long until I see results? +

SEO is a long game, and results depend on your industry, your competition, and your goals. Most sites start to see improvement within 3 to 6 months once the fixes are in place, and the best results come from staying consistent over time.

Do you guarantee first-page rankings? +

No, and you should be careful with anyone who does. Search engine algorithms change constantly and no one controls them. What I promise is ethical, data-driven work and measurable progress that improves your visibility and supports steady growth.

What do you need from me to get started? +

Your website and access to your Google Search Console, plus a few details about your business and your goals on the intake form. If you do not have Search Console set up yet, I will walk you through connecting it.

Is this just for my website, or my whole online presence? +

This audit is focused on your website. If you want a wider look at everything you do online, including your social channels, blog, newsletter, and analytics, the Content Marketing Audit is built for that.