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See the Actual Work

A real audit with the client details blacked out, the custom pins, and the numbers they moved. Proof, not promises, of what data-led Pinterest and content strategy looks like.

The Deliverable

A real audit, with the
client details redacted

This is one page from an actual Content Marketing Audit. The names and numbers are blacked out for privacy, but the structure, the thinking, and the level of detail are exactly what lands in your inbox.

SAMPLE
Content Marketing Audit
Prepared for █████████  ·  ██/2025
Dana Skalin
Marketing
Overall Health
5.4/10
Needs Work
Pinterest SEO & Keywords 4/10
Board Architecture ██
Pin Design & Click Appeal 7/10
Funnel & Landing Path 3/10
Email Capture ██
Key Findings

Your highest-traffic board, ████████████, drives 58% of impressions but only ██% of outbound clicks. Pins are getting seen and skipped, which points to a ████████ mismatch between the pin promise and the landing page.

██ of your top 20 pins link to a page with no email capture above the fold. That traffic arrives and leaves without ████████████.

Your keywords overlap with ███████ competitors on a saturated term. There is an underused long-tail cluster (████████, ███████) where you could realistically rank inside ██ weeks.

Priority Fixes
  1. Restructure the ███████ board around the long-tail cluster above. Highest impact, lowest effort.
  2. Add an email capture to ████████████ before sending it any more traffic.
  3. Redesign the ██ pins flagged on page ██ using the click patterns already working on your account.
Page 3 of 22  ·  Client-identifying details removed for privacy.
See What a Full Audit Covers
What People Are Saying

Trusted by entrepreneurs who
value real results

Dana Skalin working from a coffee shop
I am the king of Threads. I've posted every day since July 10, 2023 and I know the Threads algorithm VERY well. And even still, I learned sh*tloads from Dana's content about the algo. It's data-backed, clear AND actionable. Need I say more!?
L
@lennox_saint
Community Owner / SaaS Builder
Dana is a hard-working and effective Pinterest manager. She's managed my account impeccably and I'm able to not even think about my Pinterest strategy.
KG
I've always admired Dana's skills and the way she always shows up for people with warmth and encouragement! She always empowers others to step up by being the best example! Others with high energy may have dimmed those around them but not Dana. When Dana is a part of your world, you can't help but excel as well!
W
@walkwithbekah
Digital Content Creator
Dana has a real gift for taking complex ideas and making them super easy to digest. During the seminars she ran for our Full Circle community, she consistently broke down tough concepts in a way that just clicked perfectly for our members.
H
Threadify Creator / SaaS Builder
Dana handed me back a strategy that made sense on the first read. No jargon, no guesswork. She took all my analytics, my content, my offers, and turned it into a clear plan I could actually follow. She even spotted gaps in my product lineup I hadn't thought about and showed me how to use Pinterest and Threads to test new offer ideas. And she delivered everything ahead of schedule, which honestly shocked me.
LJ
@leajasmine.studio
Writer / Artist / Nursing Student
Client Results

The numbers behind the strategy

Real results from real accounts. Every metric here came from consistent, data-driven management over time.

+312%
Pinterest Impressions
Monthly impressions grew from 12K to 49K within the first 90 days of management, driven by keyword-optimized pins and a refined board strategy.
3.2x
Website Traffic
Outbound clicks from Pinterest more than tripled in 4 months, sending qualified traffic directly to the client's sales pages and opt-in offers.
+840
New Email Subscribers
Pinterest-driven lead magnet traffic combined with Threads community engagement added 840 subscribers to the client's list in one quarter.
47%
Save Rate Increase
Pin save rates nearly doubled after implementing a refreshed content strategy with keyword-rich descriptions and on-brand pin designs.
2.1K
Threads Followers (90 Days)
A brand-new Threads account grew to over 2,100 engaged followers in 90 days through a strategic content and engagement plan.
68%
Engagement Rate Lift
Average engagement rate on Threads posts increased by 68% after shifting to a conversation-driven content strategy tailored to the client's niche.

Results shown are representative of client outcomes. Individual results vary based on niche, audience size, and engagement history.

Pin Design Examples

On-brand pins designed
to get clicked

Every pin is custom-designed to stop the scroll, match your brand identity, and drive traffic back to your content. Here's a sample from real client accounts.

Dana Skalin, Pinterest and Threads Strategist

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