Pinterest Strategist & Social Media Marketing Analyst for business owners who want results.

"I built this business because I kept seeing brilliant entrepreneurs pour their hearts into content and then watch it disappear into the void. The problem was never the content. It was the absence of data."

Hi, I'm Dana. I am a Pinterest Manager and Social Media Marketing Analyst. You can think of me as your business's resident data nerd, the one who is a little obsessed with what your numbers are actually telling you. But before I ever thought about Pinterest, or social media marketing, I spent 15 years as a Research Analyst and Senior Policy Advisor for the Government. My job was to take massive, complex datasets (analytics, legislation, economic models) and turn them into clear, actionable strategy that real people could understand and act on.

When I was hit with a number of chronic illnesses, I decided to make the leap into entrepreneurship because I wasn't sure if I would be able to keep working my regular job. What I quickly discovered was that most business owners are working incredibly hard, creating content, showing up consistently, but flying completely blind because most of them have no idea how to read their own analytics. Think of your analytics as the evidence trail. The data tells the whole story, if you know how to read it. Most people just don't have the first clue how to optimize for it.