About Dana Skalin | Business Growth Strategist

Business Growth Strategist

Data-Obsessed · Analytics-Led · Results-Driven

"I built this business because I kept seeing brilliant entrepreneurs pour their hearts into content and then watch it disappear into the void. The problem was never the content. It was the absence of data."

Hi, I'm Dana. I am a Business Growth Strategist. You can think of me as your business's resident data nerd, the one who is a little obsessed with what your numbers are actually telling you. But before I ever thought about marketing, I spent 16 years as a Research Analyst and Senior Policy Advisor for the Government. My job was to take massive, complex datasets (analytics, legislation, economic models) and turn them into clear, actionable strategy that real people could understand and act on.

When I was hit with a number of chronic illnesses, I decided to make the leap into entrepreneurship because I wasn't sure if I would be able to keep working my regular job. What I quickly discovered was that most business owners are working incredibly hard, creating content, showing up consistently, but flying completely blind because most of them have no idea how to read their own analytics. Think of your analytics as the evidence trail. The data tells the whole story, if you know how to read it. Most people just don't have the first clue how to optimize for it.

My Approach

My approach
(and the values behind it)

Data over guessing, always.

Every decision I make is grounded in data. I read your Google Analytics, your email platform and your social insights to find out where your traffic and leads actually come from, then I build the plan around that. I analyze, experiment, and iterate based on what the numbers say.

Your business deserves its own strategy.

I don't do cookie-cutter. Whether it is a growth audit, a Threads account I run for you, or an email system I build, every client gets work built for their niche, their audience, and their goals, not a template with their name dropped in.

Transparency is non-negotiable.

You will always know what I'm doing, why I'm doing it, and what the results mean for your business. No mystery, no jargon. Just clear communication and clear data.

Long-term growth over quick wins.

Growth is a long game. A 90-day plan, a Threads audience that trusts you, an email list that buys: all of it compounds. I build for that, not for vanity metrics that spike once and disappear.

Marketing with integrity.

I run Dana Skalin Marketing under the Neurovetted framework, an ethical commitment to marketing that respects human psychology and never exploits emotional vulnerabilities. No fear-based selling, no manufactured urgency, no fake scarcity. Honest strategy built on real data, designed to grow your business without compromising your values or mine.