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Business Growth Strategist · Brand & Marketing Strategy

Business Growth Strategy
for Solopreneurs and
Corporate Brands

Hey, I'm Dana, a Business Growth Strategist and certified Research Analyst with 16 years of data-based optimization. I help businesses and corporations grow their audience and authority to establish (or repair) their reputation to drive massive traffic to their offers. I do this through a mix of analytics, SEO, socials, email marketing, and individualized strategy.

Whether you landed on my page because your business growth is stagnant, because you're dealing with a PR crisis, or because you simply want to know how to grow more, I got you!

WHO ARE YOU?
SOLOPRENEUR OR
SMALL BUSINESS CORPORATION OR
BIG BRAND
Dana Skalin, Business Growth Strategist
⚠ Warning
Compounding traffic ahead
Threads Strategy✦ Pinterest Strategy✦ Brand Growth Strategy✦ SEO & Keyword Research✦ Analytics & Reporting✦ Traffic & Lead Generation
Ways to Work Together

Growth Strategy First,Then the Marketing That Fits

Start with the diagnostic, or come straight to the work if you already know what you need.

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Brand Growth Strategy Session

The diagnostic. I read your whole system and tell you what is actually limiting growth, ranked by impact.

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Corporate Threads Management

Done-for-you Threads for brands with a marketing team, approval layers, and a reputation to protect.

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Email Marketing Management

Strategy, automations, and the sequences that turn a list into revenue. You write the words, I build the machine.

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Solopreneur Threads Management

Done-for-you Threads for small businesses. I grow the right audience and drive traffic to your offers.

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Pinterest Strategy Session

The words your buyer actually types into Pinterest, researched and mapped to your boards and pins.

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Website SEO Audit

Where your site is losing search traffic, what to fix first, and whether you want the fixes done for you.

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Recommended Courses and Tools

If you would rather do it yourself

Not everyone needs to hire someone. These are the courses, tools, and rooms I genuinely recommend, including the ones I do not earn a penny from.

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Pinterest Courses

Self-paced Pinterest training from the strategist who trained and certified me.

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Pinterest Tools

The scheduling, design, and keyword tools I actually use, and the ones I would skip.

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Blogging Courses

Courses worth paying for if you want the blog to earn its keep rather than sit there.

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Blogging Tools

Hosting, SEO plugins, and the rest of the stack, with honest notes on what is worth it.

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PSMP Community

Platforms, Strategy, Marketing, Profit. A paid community for business owners and service providers.

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Threads Courses

Self-paced Threads training, currently being built. Join Unleashed and you will hear when it opens.

Coming Soon
Good Fit

Are we a good fit?

My favourite clients share four things. If these sound like you, we are going to do good work together.

01

Ethics First

You run your business with integrity. No fear-based messaging, no high-pressure tactics, no manipulation. I will not build you a strategy that works by making people feel bad.

02

Something Worth Sending People To

An offer, a service, a product, a list. Growth strategy works on a business that has something to sell. If you are still deciding what that is, we are having a different conversation.

03

Willing to Hear the Real Answer

Sometimes the constraint is the thing you are most attached to. The offer, the pricing, the audience you built. I will tell you plainly, and you get to decide what to do about it.

04

Playing the Long Game

You understand that fixing a real constraint takes longer than posting more. Most clients see meaningful movement around the 90 day mark, and it compounds from there.

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Why Dana Skalin Marketing

Recognize any of these patterns?

You are doing all the things, and the needle is not moving.

Pattern 01

You are posting consistently and the revenue has not moved with it.

Pattern 02

Every consultant tells you to do something different, and they all sound plausible.

Pattern 03

You have paid for marketing help before and still do not know what actually worked.

Here's what changes when the data leads.

You find out what is actually wrong

Not a list of everything that could be improved. The one constraint most likely to be holding growth back, named in plain English, with the reasoning shown so you can disagree with it.

The fix matches the problem

Most marketing spend goes on the wrong thing, competently executed. If your problem is positioning, more traffic will not fix it. I work out which it is before anyone spends anything.

Then I do the work, or you do

Some businesses need me to run the whole thing. Others need the plan and a nudge. I will tell you honestly which one you are, even when the honest answer is the one that pays me less.

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Common Questions

Things people ask
before working with me

The diagnostic gives you answers in 3 to 5 business days. Acting on them takes longer. Most clients see meaningful movement around 90 days and significant results at the 4 to 6 month mark, because fixing a real constraint takes longer than posting more. The work is built to compound rather than spike.

The audit is a full read of your whole content ecosystem (your site, blog, podcast, YouTube, socials, Pinterest), with a ranked plan of what's working, what's struggling, and what to fix first. Keyword SEO Research is laser-focused on Pinterest: the exact terms your buyer is typing in, and where to use them in your pins, boards, and bio. The audit tells you the full picture. Keyword research tells you what to type.

No. Social is where a lot of the evidence lives, but the diagnostic covers the offer, the positioning, the buyer journey, and the site as well. On the execution side I run done-for-you Threads management, growing the right audience and your authority. Brand Growth Strategy covers your whole social and content ecosystem (Pinterest, Threads, plus the website, blog, and email they feed) and gives you a clear plan for each one. If you want a holistic look first, start with the audit.

Then I tell you that, and we deal with it before spending another dollar on traffic. It happens reasonably often. Marketing can only sell what the offer already justifies, so if the offer is the constraint, more reach just puts more people in front of the same problem. You are free to disagree with me, and some clients do.

If you are posting consistently but the needle is not moving, or you cannot tell which channel is pulling its weight, start with Brand Growth Strategy. If you already know what needs doing and just want it off your plate, go straight to management. If you are genuinely unsure, take the free Growth Gap Audit first and see what it surfaces.

Start with the diagnostic. That is the whole point of it. Brand Growth Strategy is designed to answer that question with evidence rather than a guess, and it credits toward management if that turns out to be the right next step.

Something to sell, a website that can take a payment or a booking, and a willingness to hear the real answer rather than the comfortable one. That is genuinely it. If a piece is missing, the diagnostic will find it and we will start there.

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