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Pinterest Growth Strategy

Pinterest doesn't work in a vacuum. Before we touch a single pin, I dig into your entire content ecosystem (your site, blog, YouTube, podcast, socials) so we know exactly what's worth driving traffic to and where the gaps are. Then we build a Pinterest growth strategy that puts the whole thing to work.

How Can I Help You?
Dana Skalin, Pinterest and Threads Strategist
Pinterest Strategy Content Ecosystem Audit SEO & Keyword Research Analytics & Reporting Traffic & Lead Generation
Done-For-You Services

Pinterest Management That Drives Results

Whether you want full monthly management or a one-off project, every option here starts with your whole content ecosystem. That's how we make sure Pinterest is driving traffic to something worth growing.

Pinterest Monthly Management

Hand off your entire Pinterest presence to a trusted partner. Strategy, content, SEO, scheduling, and monthly analytics, all built around your wider content ecosystem so traffic actually compounds.

Starting at $697 USD/month
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Also Done For You

One-Off Projects

Targeted projects when you need a specific piece done right. One project, one price.

Pinterest & Content Ecosystem Account Audit

A data-backed review of your accounts and content ecosystem with a detailed written report. What's working, what isn't, and a prioritized roadmap of exactly what to fix next.

$497 USD one-time
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Pinterest & Content Ecosystem Clean Up & Optimization

A full account overhaul. Boards reorganized, keyword strategy sharpened, profile updated for current best practices, and everything diluting your reach cleared out.

$397 USD one-time
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Pinterest & Content Ecosystem Account Set Up

Your Pinterest business account built from scratch. Optimized profile, SEO-rich descriptions, board strategy, and account settings configured to perform from day one.

$297 USD one-time
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Blog Content Creation

SEO-optimized blog posts written in your voice, designed to drive Pinterest traffic and establish your authority in your niche.

$197 USD per post
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More Ways to Work Together

Additional Services Offered

Beyond monthly management, I offer a premium strategy day and self-paced training to meet you wherever you are.

Not sure if you want DFY or DIY?

Take the quiz or book a discovery call and I will help you figure out exactly what you need.

No pressure, no pitch.

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The Process

What working together
actually looks like

No onboarding chaos, no disappearing acts. Here is exactly how we go from "let's work together" to real, measurable results.

Book a Discovery Call Dana Skalin, Pinterest and Threads Strategist
1

Discovery Call

We talk about your business, goals, and where you want to grow. I ask the nerdy analytics questions so I can build the right strategy for you.

2

Custom Strategy Build

I dive deep into your niche, competitors, and keyword opportunities to build a tailored strategy before we ever post a thing.

3

Done-For-You Execution

Content creation, scheduling, SEO optimization. I handle everything. You get updates, stay in the loop, and stay out of the weeds.

4

Monthly Analytics Review

Every month I deliver a clear report with data, insights, and our next strategic moves, plus a Loom video walking you through everything so you always know exactly what is working.

Who I Work With

We might be a perfect fit
if this sounds like you

My best clients share four things in common.

If you check these boxes, we are going to do great work together.

01

Ethics First

You run your business with integrity. No fear-based messaging, no high-pressure tactics, no manipulation. You believe in building real relationships with your audience, not engineering them.

02

Consistent Content

You already create content: a blog, a podcast, videos, or a combination. You have something worth sending traffic to, and you show up for your audience regularly.

03

Website Ready

You have a website: clear offers, email opt-ins, and a way to capture the traffic we send your way. Pinterest drives people to your door, and your site needs to be ready to welcome them.

04

Playing the Long Game

You understand that Pinterest is a search engine, not a social media platform. Growth is compounding, not instant. Most clients see significant results around the 6-month mark, and the momentum builds from there.

Book a Free Discovery Call
Dana Skalin, Pinterest and Threads Strategist
Meet Dana

15 years turning
complex data into clear strategy

Before Pinterest, I spent 15 years as a Senior Policy Advisor for the Ontario Government, translating massive datasets into decisions real people could act on. When I discovered Pinterest analytics, I found my lane: I have a rare ability to read platform data and turn it into strategy, and that skill is far more valuable helping other business owners than running my own account.

Read My Full Story
Why Dana Skalin Marketing

Sound familiar?

You're doing all the things, but the needle isn't moving.

01

You tried Tailwind and never saw an increase in traffic.

02

You don't have the bandwidth to add Pinterest to your plate.

03

You had a Pinterest manager before but never saw real results.

Here's what makes the difference.

Analytics-First Approach

Every month you get a plain-English breakdown of what the data actually says — what's working, what's not, and the exact moves we're making next. No vanity metrics. Just decisions you can act on.

Built on Your Whole Ecosystem

Pinterest is the most underrated traffic source online, but only when the rest of your content is set up to receive it. Before I touch a single pin, I audit your site, blog, YouTube, podcast, and socials so the traffic we drive actually lands somewhere worth landing.

Truly Done For You

You don't write a single caption or design a single pin. I handle the strategy, content, SEO, scheduling, and clear monthly reports. You stay in your zone of genius. Fully informed, completely out of the weeds.

Common Questions

Things people ask
before working with me

Pinterest is a search engine, not a social platform, so results compound over time. Most clients see meaningful traffic growth within 90 days, with significant results around the 4 to 6 month mark. The strategies we build are designed for long-term, evergreen growth that keeps working even when you're not.

Not at all. Pinterest is discovery-based, not follower-based. A brand-new account with a strong keyword strategy can reach thousands of people actively searching for exactly what you offer. Follower count matters far less than content quality and keyword alignment.

Three things: a website with clear offers and an email opt-in, content you create regularly (a blog, podcast, videos, or similar), and a willingness to commit to at least 3 months. Pinterest drives traffic to your site - you need to be ready to convert it when it arrives.

Pinterest is a traffic source, not a destination. If your blog, YouTube, podcast, site, or socials aren't set up to receive that traffic and convert it, the work we do on Pinterest hits a wall. Looking at the ecosystem first means I can spot the leaks, fix the gaps, and build a Pinterest strategy that actually moves the needle for your business.

Pinterest Monthly Management starts at $697 USD/month and includes custom strategy, full content creation, SEO optimization, scheduling, and monthly analytics reporting (built around your wider content ecosystem). One-off projects (audits, cleanups, account setups, blog posts) range from $197 to $497. See full details on the Services page.

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Portfolio

Real strategy.
Real results.

A look inside the work I do for clients every single month: the data, the designs, and the growth that comes from a strategy built around your business.

Why Dana Skalin Marketing

Your growth is the only metric that matters to me

Every account I manage gets a custom strategy built around actual data, not templates, not trends, not whatever worked for someone else's business last year. I dig into your analytics, study your audience, and build a plan that fits the way your business actually operates.

You get a dedicated strategist who handles everything from keyword research and content creation to scheduling, optimization, and reporting. Every month, you receive a clear analytics breakdown with a personal Loom walkthrough so you always know what's working and what we're doing next.

The result: consistent, compounding growth you can actually see in your traffic, your email list, and your sales.

Book a Free Discovery Call
What People Are Saying

Trusted by entrepreneurs who value real results

Dana has a real gift for taking complex ideas and making them super easy to digest. During the seminars she ran for our Full Circle community, she consistently broke down tough concepts in a way that just clicked perfectly for our members.

@hopeengineer
Threadify Creator / SaaS Builder

I've always admired Dana's skills and the way she always shows up for people with warmth and encouragement! She always empowers others to step up by being the best example! Others with high energy may have dimmed those around them but not Dana. When Dana is a part of your world, you can't help but excel as well!

Client Results

The numbers behind the strategy

These are real results from real accounts. Every metric here came from consistent, data-driven management over time.

+312%
Pinterest Impressions
Monthly impressions grew from 12K to 49K within the first 90 days of management, driven by keyword-optimized pins and a refined board strategy.
3.2x
Website Traffic
Outbound clicks from Pinterest more than tripled in 4 months, sending qualified traffic directly to the client's sales pages and opt-in offers.
+840
New Email Subscribers
A combination of Pinterest-driven lead magnet traffic and Threads community engagement added 840 subscribers to the client's list in one quarter.
47%
Save Rate Increase
Pin save rates nearly doubled after implementing a refreshed content strategy with keyword-rich descriptions and on-brand pin designs.
2.1K
Threads Followers (90 Days)
A brand-new Threads account grew to over 2,100 engaged followers in 90 days through a strategic content and engagement plan.
68%
Engagement Rate Lift
Average engagement rate on Threads posts increased by 68% after shifting to a conversation-driven content strategy tailored to the client's niche.

Results shown are representative of client outcomes. Individual results vary based on niche, audience size, and engagement history.

Pin Design Examples

On-brand pins designed to get clicked

Every pin is designed to stop the scroll, match your brand, and drive traffic back to your content. Here's a sample of the work.

Dana Skalin, Pinterest and Threads Strategist

Not sure which service is the right fit?

Answer a few quick questions and I will point you to the service that makes the most sense for where you are right now. No guessing, no pressure.