Where I work
I work in MailerLite, Flodesk, and Kit most often. If you are on something else, that is usually fine. What matters is that your plan actually includes automations and segmentation, because plenty of starter tiers do not, and no amount of strategy gets around that. If you are not sure what you are on or what you need, I will look at it with you and help you land on the right tool before you spend another month paying for the wrong one.
Your software subscription stays in your name and is billed to you, not me. You keep ownership of your list and your account.
Email Marketing Management Fits If You…
Have a list you have been meaning to do something with for a long time now
Can write in your own voice but do not want to touch the technical side of it
Sell products, services, or both, and want each type of buyer treated differently
Are tired of fielding emails about duplicate sends and unsubscribes that did not work
Launch a few times a year and want the email side handled without a surprise invoice
Want to see the numbers every month instead of wondering whether email is working
You want someone to write the emails for you. That is a copywriter, and it is a different hire. I can point you toward one.
You have no list, no offers, and no traffic yet. Build one of those first, then the automations have something to work with.
You bought a list, or you are looking for someone to email people who never opted in. I will not do that, and it will wreck your deliverability anyway.
How It Works
A 45 to 60 minute chat
We go through what you sell, how people find you, what platform you are on, and what shape your account is actually in. Bring your logins if you want me to look at it live. This is where I figure out whether the job is a tidy-up or a rebuild.
Your custom proposal
You get a written proposal with the exact scope, the exact monthly rate, what is included, what is not, and the timeline for the first 90 days. Nothing vague. If the number does not work, tell me and we will look at what to cut.
Foundation month
Intake form, account access, full audit of what exists. Then the cleanup, the new group structure, the design direction, and your templates. By the end of month one your welcome sequence is live.
Running and reporting
Automations built out, newsletter on a cadence, subscriber issues handled as they come in. Every month you get a report pulling from your email platform and GA4, plus what I want to change next and why.
Let's look at your account together.
Book a chat, bring your questions, and we will work out what your email actually needs. You get a written proposal after, with real numbers.
The answers before you book.
Why is there no fixed price? +
Because the work is genuinely different depending on what you sell and how many people are on your list. A service business with 400 subscribers and two entry points is a smaller build than a product business with 12,000 subscribers, a shop, and abandoned cart flows. $597 is the floor. The chat is how we find your real number, and it goes in writing before you commit to anything.
Do you write the emails? +
No. I send you outlines, angles, and subject line options, and you write the copy in your voice. Then I build it, brand it, test it, and schedule it. Your readers can tell the difference between your words and someone else's, and that difference is worth protecting. If you would rather not write, I can recommend a copywriter to work alongside me.
What happens during a launch? +
Your rate stays the same. Programming the extra emails a launch needs is included, so a busy month costs you exactly what a quiet month costs you. All I ask is that you loop me in before it starts so I can plan around it.
Do I need to be on MailerLite? +
No. MailerLite, Flodesk, and Kit are where I work most often, but I can work in most platforms. The one requirement is that your plan supports automations and segmentation, since some entry-level tiers lock those behind an upgrade. If you are not sure, bring it to the call and we will check together. I am also happy to help you pick a platform if you are starting fresh or moving off one that is not serving you.
Who pays for the email software? +
You do, and the account stays in your name. Your list is your asset and it should never live inside someone else's login. I work as a team member or user inside your account, and if we ever part ways, everything I built stays with you.
What if a subscriber has a problem? +
Send them my way. Duplicate emails, an unsubscribe that did not take, someone getting a sequence they should have exited, a bounce that keeps repeating. These are usually symptoms of a structural issue, so I fix the individual complaint and then fix whatever caused it. That is part of the monthly rate, not an extra.
What's the minimum commitment? +
3 months. Month one is almost entirely foundation work, so a shorter term would mean paying for the build and leaving before it earns anything back. After the minimum you go month to month.
How do you measure whether it's working? +
Two sources, read side by side. Your email platform gives me opens, clicks, growth by entry point, and which sequences are pulling their weight. GA4 tells me what those clickers did once they hit your site: which pages, how long, and whether they converted. Open rates on their own can look great while nothing happens downstream, which is why I want both. That combined read is what shapes the following month's plan.
Can I add other services on top? +
Yes, and monthly clients get 50% off my focused services. Email tends to pair well with a Website SEO Audit, since the traffic your emails send has to land somewhere worth landing. Don't buy through the site, just email me and I'll add it to your contract at the discount.