Where I work
I work in MailerLite, Flodesk, and Kit most often. If you are on something else, that is usually fine. What matters is that your plan actually includes automations and segmentation, because plenty of starter tiers do not, and no amount of strategy gets around that. If you are not sure what you are on or what you need, I will look at it with you and help you land on the right tool before you spend another month paying for the wrong one.
Your software subscription stays in your name and is billed to you, not me.
You keep ownership of your list and your account.
Email Marketing is a good fit if you…
Have a list you have been meaning to do something with for a long time now
Can write in your own voice but do not want to touch the technical side of it
Sell products, services, or both, and want each type of buyer treated differently
Are tired of fielding emails about duplicate sends and unsubscribes that did not work
Have a launch coming and want the waitlist, cart and post-purchase emails built before it starts
Want to see the numbers every month instead of wondering whether email is working
You want someone to write the emails for you. That is a copywriter, and it is a different hire. I can point you toward one.
You have no list, no offers, and no traffic yet. Build one of those first, then the automations have something to work with.
You bought a list, or you are looking for someone to email people who never opted in. I will not do that, and it will wreck your deliverability anyway.
How It Works
A 20-minute call
We go through what you sell, how people find you, what platform you are on, and what shape your account is in. This is where we decide whether you need ongoing management or a one-time project.
Agreement and intake
You get the agreement with the scope written down, what is included, what is not, and the timeline. For ongoing work that is $597 a month with a three-month minimum. For a project it is $897, one defined piece of work, with a delivery date.
The build
Intake form, account access, a full read of what exists. Then the cleanup, the group structure, the forms, the templates and the automations. For ongoing clients your welcome sequence is live by the end of month one. For a project, this is the whole job.
Running and reporting
Ongoing clients get the newsletter on a cadence, resends, segment sends and subscriber issues handled as they come in, with a monthly report from your email platform and GA4 together. Project clients get a report at the end of the project or the launch, and handover notes so it keeps running without me.
Let's look at your list together.
If you already know which one you need, start below and the intake form lands in your inbox. If you are not sure whether your list needs running or fixing, book a 20-minute call and bring your questions. Ongoing management is $597 a month with a three-month minimum. A one-time project is $897.
Not sure which one you need? Book a free 20-minute call first.
The answers before you book.
What is the difference between ongoing and a project? +
Ongoing is for a list that needs running. $597 a month, three-month minimum: strategy, editing and programming your emails and newsletters, automations, resends, segmentation, groups, forms, products, and a report every month. A project is for a list that needs building or fixing. $897, one defined piece of work: setting up or cleaning up a list, building the automations (Zaps and forms included), or setting up the email system for a launch. You get a report at the end of the project or the launch, and handover notes so it keeps running.
Do you write the emails? +
No. I send you outlines, angles, and subject line options, and you write the copy in your voice. Then I edit it, build it, brand it, test it, and schedule it. Your readers can tell the difference between your words and someone else's, and that difference is worth protecting. If you would rather not write, I can recommend a copywriter to work alongside me.
What happens during a launch? +
If you are an ongoing client, your rate stays the same and the launch emails are programmed as part of the month. Loop me in before it starts so I can plan around it. If you are not an ongoing client, a launch setup is a one-time project: waitlist, cart open, cart close, post-purchase, built and tested before cart opens, with a report when it closes.
Do I need to be on MailerLite? +
No. MailerLite, Flodesk, and Kit are where I work most often, but I can work in most platforms. The one requirement is that your plan supports automations and segmentation, since some entry-level tiers lock those behind an upgrade. If you are not sure, bring it to the call and we will check together.
Who pays for the email software? +
You do, and the account stays in your name. Your list is your asset and it should never live inside someone else's login. I work as a team member or user inside your account, and if we ever part ways, everything I built stays with you.
What if a subscriber has a problem? +
Ongoing clients send them my way. Duplicate emails, an unsubscribe that did not take, someone getting a sequence they should have exited, a bounce that keeps repeating. These are usually symptoms of a structural issue, so I fix the individual complaint and then fix whatever caused it. That is part of the monthly rate, not an extra.
What's the minimum commitment? +
Ongoing management is three months, then month to month. Month one is almost entirely foundation work, so a shorter term would mean paying for the build and leaving before it earns anything back. A project has no minimum; it is one piece of work with a delivery date.
How do you measure whether it's working? +
Two sources, read side by side. Your email platform gives me opens, clicks, growth by entry point, and which sequences are pulling their weight. GA4 tells me what those clickers did once they hit your site: which pages, how long, and whether they converted. Open rates on their own can look great while nothing happens downstream, which is why I want both. Ongoing clients get that read every month; project clients get it at the end.
Can I add other services on top? +
Yes. Email pairs with Threads Management, since Threads brings the people in and email keeps them, and with Growth Audit & Strategy if you want the whole system read before anything gets built. Ask me on the call and I will scope them together.