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Audit + 90-Day Plan

Growth Audit & Strategy

For business owners who show up online, build the list, post the content, and still cannot draw a line from any of it to revenue. I audit your whole online presence as one connected system, hand you a 90-day plan in the order to do it, and stay on email with you for the full 90 days while you implement.

Nerd Note: Most brands are not short on effort. They are short on a clear read of where the effort leaks. I pull the actual numbers from your last 90 days across everything you run, show you where the gap is, then hand you the next 90 days in order, week by week.
$1,297 USD · One-time · Audit, 90-day plan, consultation and email support

The Audit and the Plan

Maybe you show up every day. Maybe you post in bursts and go quiet for a month. Maybe the website has not been touched since it launched and the email list has three hundred people who have not heard from you since spring. It does not matter where you are starting from. What matters is that you cannot draw a straight line between the effort you have put in and real subscribers, leads or sales, because nobody has looked at the whole thing in one place.

You have read the advice about posting daily, showing up on video, starting a newsletter, running ads, being more visible. Maybe you tried some of it, maybe you never had the time. Either way you do not have a clear answer on where your traffic comes from, where your leads come from, why the list is not growing, or which of the things you could be doing is actually worth the hours.

By the end of this, you stop guessing. I have read analytics for a living for 16 years, and I read yours the same way. I go into your Google Analytics (GA4) and your platform insights to pinpoint where your traffic is coming from, which sources turn into leads and sales, and which ones only look busy. Then I read your website, your email list, your social presence, your search visibility and your offers as one connected system rather than a pile of separate projects. You get a written report on what is earning its place and what is quietly costing you, then a 90-day implementation plan that puts the fixes in order, week by week. A few days after the report lands we spend an hour going through it together, and you have me on email for the whole 90 days while you work the plan.

One business. One honest read. One plan.

I do not stop at one channel. Your business only makes money when the pieces feed each other, so I review the whole path from first impression to purchase, then plan the next 90 days around what I find. Here is everything included:

✓ How your brand reads at first glance: positioning, messaging, and whether a stranger can tell what you sell in ten seconds
✓ Your social presence on every platform you use: what you post, what earns reach, and whether the people engaging are the people who buy
✓ Your last 90 days of analytics, including GA4 traffic acquisition and lead sources, pulled and read line by line
✓ Content performance and pattern analysis: what earns attention, what earns clicks, and why those are usually not the same posts
✓ Search visibility and on-page SEO review: whether anyone can find you when they are looking for what you do
✓ Email list review: growth rate, opt-ins, automations, and why the list is not converting the way it should
✓ Website and conversion path review: where people land, where they stall, and where they quietly leave
✓ Offer and pricing sanity check, because marketing cannot sell what the offer does not justify
✓ A 30-minute kick-off call once your intake form is in, so I know what you are building toward before I open a dashboard
✓ A written audit report as a PDF, with every finding tied to a named source
✓ A 90-day implementation plan, week by week, in the order I want you to do it
✓ A 60-minute consultation a few days after delivery to walk through the report and the plan together
✓ Email support for the full 90-day implementation period
$1,297 USD
One-time · Audit + 90-day plan
Get My Audit & Plan
→
What happens after you buy Instant confirmation email with the intake form and a link to book your 30-minute kick-off call. Your audit report and 90-day plan land within 10 business days of the call, and we book the 60-minute consultation for a few days after that.
Is This Right for You?

Growth Audit & Strategy is a good fit if you…

✓

Run a business with something to sell, whether you post every day or have not posted in months, and want to know what is actually bringing people in

✓

Have followers and engagement but are not seeing that turn into website traffic, subscribers, or sales

✓

Are tired of guessing and want a data-backed picture, from GA4 and your platform insights, of where your traffic and leads actually come from

✓

Want the website, the list, the social, and the offer working as one thing instead of four separate chores

✓

Want a plan with dates on it, not a list of ideas, and someone to ask while you work through it

✓

Prefer a one-time investment over an ongoing retainer

Probably Not for You If…
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You want someone to run your Threads account and post for you every week. That is done-for-you work, and Threads Management is built for exactly that

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You already know the problem is your email system and you want it built or cleaned up rather than audited. That is an Email Marketing project

How It Works

From purchase to plan in two weeks. Then 90 days of doing.

Dana Skalin, content marketing strategist
1

Purchase and Intake

Complete your purchase, then fill out the intake form about your business, your goals, your offers, and every channel you run. It takes about 10 minutes, and it includes a link to book your kick-off call. Wherever a platform allows it, you add me as a team member or viewer rather than sharing a password.

2

30-Minute Kick-Off Call

Before I open a single dashboard, we talk. What you are building toward, what you have tried, what you refuse to do. It keeps the plan honest and saves you from recommendations you were never going to follow.

3

I Dig Into the Data

I read your last 90 days across every channel you run: what earned attention, what earned clicks, what earned subscribers, and which patterns connect them. Then I follow the path a buyer takes, from first impression through your website and email list to purchase, looking for the leaks most people miss because they only ever check one dashboard at a time.

4

Report and 90-Day Plan

Within 10 business days of the kick-off you receive the written PDF audit and a 90-day implementation plan: what to do in week one, what to do in week six, and what to leave alone. Every item is there because the data put it there.

5

60-Minute Consultation

A few days after delivery, once you have read it, we spend an hour going through the report and the plan together. Push back, ask why, re-order things around your calendar. You leave knowing exactly what Monday looks like.

6

90 Days of Email Support

You work the plan. I am on email for the full 90-day implementation period for questions, second opinions, and the inevitable thing that does not go as expected.

Get your audit and your plan.

Complete your purchase and the intake form lands in your inbox within minutes. Growth Audit & Strategy is $1,297 one-time, and it includes the audit, the 90-day plan, the 60-minute consultation, and email support while you implement.

$1,297 USD
One-Time
Get My Audit & Plan

Want to talk it through first? Book a free strategy call.

Questions

The answers before you buy.

What exactly do you review? +

Everything that shapes how your business shows up and converts. Your positioning and messaging, your website and the path through it, your email list and what it is doing, your social presence on every platform you use, your search visibility, and your offers. I read all of it as one connected system, because a strong social account pointing at a weak website still loses the sale.

How is this different from reading my own analytics? +

Your dashboards show you views, opens, likes, and follower counts. They do not tell you why one post earned clicks while a nearly identical one flopped, whether your audience contains buyers, or which of your habits are quietly capping your reach. I have read analytics professionally for over 16 years, and the pattern reading across 90 days of data is the actual product here. Then I turn it into a plan with an order, which is the part nobody's dashboard will ever do.

What do I get, and when? +

A 30-minute kick-off call once your intake is in. Within 10 business days of that call, a written PDF audit report and a 90-day implementation plan laid out week by week. A few days after delivery, a 60-minute consultation to go through both together. Then email support for the full 90 days while you implement.

What is in the 90-day plan? +

The fixes and the builds from the audit, in the order they should happen, grouped by week, with the reason attached to each one. Cleanup first, so the foundation can carry weight; then the funnel; then the selling. It is written for you to follow without me, and I am on email in case you want me anyway.

What if my business is brand new, or a mess? +

Both are fine, and you do not need to be on every platform to buy this. A newer business just means less historical data to read, which shifts more of the work toward positioning, offer, and the path a buyer takes. A mess is usually the best case, because the plan gets to fix things that are costing you money today.

Do you need my passwords? +

Usually not. On most platforms you can add me as a team member, admin or viewer, and that is what I ask for first. A few platforms do not offer that, and for those I need the login for the period of the audit only. Once the report is delivered, change the password and you are done. Either way, you keep full control of every account.

What happens after the 90 days? +

You will have worked the plan with me on email the whole way. If you would rather hand a channel off entirely at that point, Threads Management and Email Marketing are the two things I run for clients month to month, and I will tell you on the consultation whether I think you need either one. Most people do not.